Understanding the Difference Between Reporting and Analytics

The terms reporting and analytics are often explained interchangeably. This is unsurprising since both take in data as “input”, which is then processed and presented as charts, graphs, or dashboards.

When it comes to reporting vs analytics in business, both are important for an organization to make informed decisions by presenting data in a format that is easy to understand. The difference between reporting and analytics lies in their purpose.

For instance, look at a manufacturing company that uses Oracle Cloud ERP to manage various functions, including accounting, financial management, project management, procurement, and supply chain. For business users, having a finger on the pulse of all essential data is critical. Additionally, specific teams must periodically generate reports and present data to senior management and other stakeholders. In addition to reporting, analysing data from various sources and gathering insights is essential. The problem today is reporting, and analytics are explained interchangeably. When the time comes to replace an end-of-life operational reporting tool, they are using solutions designed for analytics. This would be a waste of time and resources.

It is critical that operational reporting is done using a tool built for that purpose. Ideally, it will be a self-service tool so business users don’t have to rely on IT to generate reports. It must be able to drill down into several data layers when needed. Additionally, if you are using Oracle ERP, you need an operational reporting tool like Orbit that seamlessly integrates data from various business systems, both on-premise and cloud. In this blog, we look at the difference between operational reporting and analytics and why having the right tools for the right tasks is critical.

What is Reporting?

Reporting refers to organising and presenting historical data in a structured and easily digestible format. It summarises what has happened within a business, offering a snapshot of performance metrics, trends, and key performance indicators (KPIs). Reports are often generated periodically, daily, weekly, or monthly and are designed to provide a clear view of specific operational areas or overall business health.

Key Features of Reporting:

• Historical Focus: Highlights past activities, performance, and results.
• Standardized Formats: Presented through dashboards, spreadsheets, or static reports.
• Routine Monitoring: Helps teams track progress against predefined goals.
• Examples: Monthly sales reports, employee attendance summaries, and compliance tracking.

By providing consistent and accurate data, reporting is a foundation for business monitoring and accountability. However, in the difference between reporting and analytics, reporting does not analyze the reasons behind the data or predict future outcomes.

Types of Reporting

Different types of reporting serve various business needs. Here are the main categories:

• Operational Reporting: Focuses on day-to-day activities, such as inventory levels, employee attendance, or daily sales.
• Financial Reporting: Summarizes financial performance, including profit and loss statements, balance sheets, and cash flow reports.
• Compliance Reporting: Ensures adherence to legal, regulatory, or industry-specific standards.
• Performance Reporting: Tracks organizational or departmental KPIs and metrics, such as sales growth or customer satisfaction.

During Reporting vs data analytics discussion, by providing consistent and accurate data, these types of reporting help organizations monitor operations effectively and meet their objectives.

What is Analytics?

Analytics goes beyond simply presenting data. It interprets and examines it to uncover patterns, trends, and actionable insights. It focuses on answering critical questions such as “Why did this happen?”, “What will happen next?” and “How can we optimize outcomes?” By leveraging advanced techniques such as statistical modelling, data visualization, and machine learning, analytics enables businesses to make data-driven decisions.

Key Features of Analytics:

• Interpretive Focus: Explores the reasons behind data trends and anomalies.
• Dynamic and Interactive: Often includes tools that allow users to drill down into data for deeper insights.
• Examples: Customer behaviour analysis, sales forecasting, and marketing campaign effectiveness.

While Reporting and analytics are explained, unlike reporting, analytics is not just about looking back. It empowers organizations to anticipate challenges, seize opportunities, and shape their future strategies.

Types of Analytics

Analytics is categorized based on its purpose and complexity. The primary types include:

• Descriptive Analytics: Answers “What happened?” by summarizing historical data.
  Example: Monthly sales growth trends.
• Diagnostic Analytics: Explains “Why did it happen?” by identifying the causes behind trends or anomalies. Example: Root cause analysis for declining revenue.
• Predictive Analytics: Data models and algorithms predict “What might happen next?”.
  Example: Sales forecasting for the next quarter.
• Prescriptive Analytics: Recommends “What should we do?” by providing actionable strategies based on predictions.
  Example: Optimizing marketing budgets for higher ROI.

While explaining Reporting vs analytics in business, in analytics, these categories enable businesses to move from understanding past events to planning for the future with precision.

Steps Involved in Building a Report and Preparing Data for Analytics

The major difference between reporting and analytics is that building reports and preparing data for analytics involve distinct yet interconnected processes. Each step ensures data is structured, analyzed, and utilized effectively to support business decision-making.

To build a report, the steps involved broadly include:

• Identifying the business need
• Collecting and gathering relevant data
• Translating the technical data
• Understanding the data context
• Creating reporting dashboards
• Enabling real-time reporting
• Offer the ability to drill down into reports

For data analytics, the steps involved include:

• Creating a data hypothesis
• Gathering and transforming data
• Building analytical models to ingest data, process it and offer insights
• Use tools for data visualization, trend analysis, deep dives, etc.
• Using data and insights for making decisions

3 Business Benefits of Reporting and Analytics

Effective Reporting vs analytics in business holds significant value for small and large enterprises. When configured correctly, it helps you understand the reporting vs analytics benefits in businesses:

• Improved communication: Effective internal reporting systems facilitate seamless information flow among departments and external parties like customers, partners, agencies, etc.
• Increased productivity: Get timely, relevant insights to effectively support decision-making and target consumer needs. It helps your business stay agile in responding to market changes and customer demands.
• Higher accuracy: Accurate data reporting and analytics enhance planning, budgeting, and forecasting.

What are the capabilities of reporting and analytics?

Reporting vs Analytics – Let’s dive into what reporting and analytics can do:

Five Key Differences Between Reporting and Analysis

One of the key differences between reporting and analytics is that while a report involves organizing data into summaries, analysis involves inspecting, cleaning, transforming, and modelling these reports to gain insights for a specific purpose.

Knowing the differences between reporting and analytics is essential to fully benefiting from the potential without missing out on key features of either one. Some of the key differences include:

• Purpose: Reporting involves extracting data from different sources within an organization and monitoring it to understand the performance of the various functions. Linking data from across functions helps create a cross-channel view that facilitates comparison and helps understand data easily. An analysis is being able to interpret data at a deeper level, interpreting it and providing recommendations on actions.
• The Specifics: Reporting involves building, consolidating, organizing, configuring, formatting, and summarizing. It requires clean, raw data and reports that may be generated periodically, such as daily, weekly, monthly, quarterly, and yearly. Analytics includes asking questions, examining, comparing, interpreting, and confirming. Enriching data with big data can help predict future trends as well.
• The Final Output: In the case of reporting, outputs such as canned reports, dashboards, and alerts push information to users. Through analysis, analysts try to extract answers using business queries and present them in the form of ad hoc responses, insights, recommended actions, or a forecast. Understanding this key difference can help businesses leverage analytics better.
• People: Reporting requires repetitive tasks that can be automated. It is often used by functional business heads who monitor specific business metrics. Analytics requires customization and, therefore depends on data analysts and scientists. Also, it is used by business leaders to make data-driven decisions.
• Value Proposition: This is like comparing apples to oranges. Both reporting and analytics serve a different purpose. Businesses can derive immense value from both by understanding the purpose and using them correctly.

Orbit for both Reporting and Analytics

Orbit’s Analytics and reporting tool can generate different reports and run analytics to meet business objectives. It can work in multi-cloud environments, extracting data from the cloud and on-prem systems and presenting them in many ways as the user requires. It enables self-service, allowing business users to generate reports in real-time without depending on the IT team. It complies with security and privacy requirements by allowing access only to authorized users. It also allows users to generate reports in Excel in real-time.

It also facilitates analytics, enabling businesses to draw insights and convert them into actions to predict future trends, identify improvement across functions, and meet the organizational growth goal.

To know more about Orbit Reporting and Analytics Solution,

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